Launch Smarter, Not Harder
Step 1: Determine your sales/enrollment goal. Step 2: Estimate what percentage of the people exposed to your offer will take action and buy. Step 3: Divide your sales/enrollment goal by the percentage you came up with in step 2. Example: Lisa wants to enroll 15… read more
The only way to determine what works and what doesn’t so you know exactly where to invest your marketing time and dollars going forward is to measure your marketing. Quantify it. For example, say I’m going to invest X amount of time and X amount… read more
Nowadays, just about every product launch we manage uses Facebook LIVE in some capacity or another. If a client decides not to use Facebook LIVE as a part of the launch plan, frankly, I’m shocked. As more and more coaches and consultants start to use… read more
Most product launches don’t fail in the implementation phase. They fail in the planning phase. It’s typically not because your copywriter or graphics designer produced work that is sub-par. Sometimes that is the case for sure (although I’ve managed several 6-figure launches for which the… read more
Sooooooo. I hear you have a program, a product or a service you’d like to launch online. Last launch didn’t go as planned? What was it? Copy and messaging not strong enough? Offer not enticing or compelling enough? Or, maybe we didn’t quite have our… read more